Those Laptop Hunter Ads? They’re Working
The Laptop Hunters commercial campaign that Microsoft is pushing seems to be working. Young people in the 18-34 demographic see a laptop running Microsoft Windows as a better value for the money than an Apple laptop running OSX. Apple had dominated consumer mind share in the winter, but has since fallen behind Microsoft. All of this is according to daily interviews conducted by BrandIndex to track the relative strength of each brand. On a scale from -100 to 100, Apple current rests a little above 12 points, while…
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