Online Stats: Hulu Says Nielsen’s Numbers are Wrong
Yesterday, we reported that Nielsen Online’s April numbers showed that the number of unique streams on Hulu grew 7.9% since March, though the number of unique users dropped slightly to about 7.4 million. As the New York Times reports this morning, however, Hulu questions these numbers and argues that they grossly underestimate Hulu’s real reach, which comScore, another online measurement firm, pegs at 42 million. Sponsor Nielsen’s numbers are pretty close to those we have seen from other measurement firms like Compete (7 million unique visitors for April)…
Read the whole article on ReadWriteWeb
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