iRex promise color ebook reader in 2011: 3x brighter than rivals
E-reader manufacturer iRex have announced [pdf link] that they intend to have a color, writable ebook reader on the market by 2011. The device, which is currently unnamed, will use a system of subtractive color mixing which, according to iRex, results in three times the brightness of existing additive color electrophoretic displays. Details on the subtractive e-ink technology are scant, but it is compared to physical printing whereby colors act as filters to absorb portions of white light striking them and reflect back the desired hue. The additive system, meanwhile, mixes together backlit or illuminated colors to create hues, often requiring filters that can reduce overall quality. iRex believe that their subtractive e-ink displays will offer print-quality visuals to magazines and other full-color publications, and push them ahead of the crowd. Meanwhile color e-paper producers have reportedly delayed their launches to 2010, in the face of technical issues. [ via MobileRead Forums] Press Release: iRex Technologies Developing a High Quality, Full Color Digital Reader. Eindhoven, 2 June 2009 ‐ The world’s leading provider of e‐reading solutions, Netherlands‐based iRex Technologies ( www.irextechnologies.com ), announced new progress on development of a next generation of color, writable ultra‐thin digital readers expected to launch mid 2011. This news reaffirms and substantiates iRex’s position as a leading innovator in the digital reading market following their 2008 launch of the iRex DR1000. Leading the way for others, the DR1000 was the first commercially available ‘writable’ digital reader with a 10.2 inch screen. Speaking at the Society for Information Display (SID) conference in San Antonio, TX (USA), iRex’s leading display expert Alex Henzen, confirmed the company’s commitment to push the boundaries of electrophoretic display technology in order to meet consumer demand for competitively priced, high quality digital readers. “The ultimate goal of an electronic paper display is to mimic the appearance of pigment on paper. This means more than just bright color, the reflection also has to be diffuse,“ explained Henzen. “iRex’s subtractive color mixing technology will allow us to produce a wide range of colors in high resolution to deliver magazine‐quality color to our e‐reader customers.
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