Bing It Is: Microsoft Rolls Out Its New Search Engine

It was no secret that Microsoft was getting ready to roll out a new search engine , and today, the company began the official roll-out of Bing – the successor of the company’s less than successful Live Search efforts. Formerly known as Kumo, Bing, which should become available worldwide by June 3, is Microsoft’s latest attempt to steal market share away from Google. According to Microsoft, Bing, while providing a good general search experience, wants to focus on providing an especially good user experience in four verticals: making a purchase decision, planning a trip, researching a health condition, and finding a local business. Sponsor For the most part, Bing’s interface resembles that of today’s Live Search, with a large ‘cover image’ on the front page that surrounds the search box.

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