Bing: Microsoft Reveals its New Search Engine [Video]
Following speculation last week that Microsoft was planning to rebrand its search engine, the company has announced that it will be launching Bing on June 3rd. In addition to a new name, Microsoft is re-positioning itself in the search market as not necessarily a better place to go for navigational queries (i.e. – where’s the official site for my city government?), but rather to help people make what the company is calling “complex decisions.” For example, Bing is touting its ability to help you with searches in areas like shopping, travel, local businesses, and health-related research. These also happen to be high dollar areas when it comes to search advertising, so it’s no surprise Microsoft is highlighting them.
Read the whole article on Bing: Microsoft Reveals its New Search Engine [Video]">Mashable
Related Post:
Review: