Twitter and TV: The New Backchannel
ITV , the oldest commercial television network in the UK, just announced that it will use Twitter as a backchannel for its coverage of the FA Cup final between Chelsea and Everton tomorrow afternoon. The ITV Twitter app was built by thruSITES using Twitterfall , and the ITV team will use Audioboo Pro for moderating the Twitter stream. Given how popular Twitter has become in the U.K., this is definitely a smart move by ITV to use it as a backchannel. While soccer (or football, for our European readers) might not be your thing, it is interesting to see how many TV networks have now made Twitter a part of their daily routine.
Read the whole article on ReadWriteWeb
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