Bing, Bing, Bing: Get Ready To Hear About Microsoft’s New Search, Again and Again
Microsoft is expected to launch its new search engine this week and AdAge reports this morning that it will ride a huge wave of new advertising to promote it. The company has long offered Live Search , it had been talking about a new product called Kumo and now rumor has it the new search product will be called Bing . Except Microsoft just lost an attempt to copyright the word Bing, so who knows. Reports indicate that the ads won’t mention Google by name but will claim that other search engines don’t work well.
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