Starbucks Takes its Social Media Marketing Offline
Starbucks already has a strong presence in social media. The company’s Twitter account has more than 180,000 followers, its Facebook Page has nearly 1.5 million fans, and pop star Miley Cyrus even gives the brand free publicity using Twitpic. Now, the company is looking to increase this momentum by taking its social media marketing offline. The New York Times reports that the coffee chain – which has seen better days amidst the recession – will include challenges in its offline marketing that involve social media. For example, the first person to post a photo of one…
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